I don’t like boring plain.

by Anna Godefroy

I don’t like boring plain.

I want you to have total freedom to be you. So now go out and express yourself. Reveal your style to the world and experiment with it. Just like me, try new things. Don’t be afraid to be a beginner!  “In the beginner’s mind there are many possibilities, but in the expert’s there are few” ― Shunryu Suzuki


I go out and about and I take photos. Then I turn them into repeat patterns that I print on the accessories and clothing items that I design.
I create all prints and Laurence products are produced in small quantities with sustainable materials whenever possible, because I don’t like mass production and junk. You’re unique. It’s as simple as that.

Laurence started in 2020 as an eco-conscious accessories brand with backpacks and fanny packs, and I am expanding to ready-to-wear fashion later this year.



I choose style and comfort without destroying the planet. Protect and give back.
The clothing industry is highly polluting -- I give you that -- but I strive to raise the bar by keeping the brand's footprint small.

I care about what goes into my products and I believe in ethical production processes. The materials I use are made of recycled plastic bottles and/or 100% certified organic cotton whenever possible.

I work hard to establish close relationships with my manufacturers. I want to ensure that the production line is transparent and short, and where possible, I work with local and independent manufacturers.

I document this process as much as I can for maximum transparency. Check out the blog section and
Follow me on Instagram (@laurence__store) for more on that.


Laurence is still a new kid on the block, but I want to support like minded people.

Whenever I come across cool visual artists, new sound, avant garde ideas, you name it: I showcase it. So try, experiment, and be a beginner with me!

On that note, you can contact me if you’re starting something cool and creative and you’d like to be featured on my socials.