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How To Express Yourself Through Fashion in 2020

by Anna Godefroy

Do you, just like me, have a feeling that the high street fashion is increasingly producing clones? Remember the polka dot Zara dress gate of 2019? How can you stand out and express yourself through your fashion choices when we live in a sea of pastels and beige? 


Image credit: The Sun

This year called for very different fashion choices due to the lockdown. Have you taken any Zoom calls sporting the “business up top, sweatpants below the desk” look? I know I have! Even if the rest of 2020 will be spent working from home, it should not mean the death of style. Make you Zoom calls more interesting, dress up for dinner dates at home (even if it’s just you and your cat). You know that you will feel better instantly! 


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Why Your Clothing Choices Matter?

Fashion has been used as a way of expression of personality, feelings for centuries. Whether it’s a slogan T-Shirt, a designer bag, a head-to-toe black look or a loud print, we often choose our style to represent our beliefs. We take a stance and show who we are without even having to speak out.

It actually goes beyond aesthetics. Clothing and accessory choices are much more than colours and styles. Do you know where they have come from? What materials are they made of? Where have they been produced? Sustainability is not just another trend. By shopping brands that know and share exactly who, how and from what their products are made from, you are also taking a stance. 

When creating Laurence I made it my priority not to compromise neither on the style not on the sustainability. It was a complex and more expensive process but the outcome means all bags are made of fabric made of recycled plastic bottles, produced in small batches and feature the highest quality of prints I created in-house.


What Are The Best Affordable Online Boutiques?

You might have been browsing Asos, Zara and Lulu Lemon for the latest homeware and leisurewear items rather than shopping for heels this year, yet have you managed to find something truly original? The answer to this dilemma is very clear - shop independent brands. Look for original one-of-a-kind pieces that are produced in small batches and most likely in a much more sustainable way than your high street favourites.

If you are keen to explore online boutique shopping, Asos Marketplace is a great place to start. It is home to many independent brands that offer you unique clothing without breaking your bank account. Other favourites that champion new designers include Wolf & Badger and Not Just A Label

How about adding some vintage styles into your look? Check out Rokit and Beyond Retro

The biggest advice I can give is to shop smart and slow. You don’t need to overhaul the whole wardrobe for each season. All you need is a few key pieces that do all the talking.


How To Build A Capsule Wardrobe?

It sounds easier than it is! Check out The Anna’s Edit channel for the best advice out there. My tips are:

  • Invest. You want pieces that will last you for a few seasons to come so you are looking for quality which always comes at a slightly higher price tag. 
  • Looking for something original? Shop local. Visit your local charity shops and independent boutiques. My current favourite discoveries in East London include Glassworks and Traid.  
  • Accessorize! Jewellery and bags can make or break the outfit, right? Invest in a few pieces that are truly unique and make your whole look come together.
  • Don’t shy away from colour. A capsule wardrobe does not equal shades of beige, black and white. Choose bold colours and unique prints. They won't go out of style if they are not from the latest trend wave.